Sample Design for Tracking Research
In your quest for improving customer service within your company, designing a performance measurement tracking program can be a complicated process. As with any tracking program, one of the first decisions to make � one with the highest impact on price -- is the appropriate size of the sample that would establish a reliable performance measurement. Good questions to ask are ...
-
How is the performance measurement program to be used?�
-
Is it to diagnose problems, maintain performance, improve performance?�
-
Will it be used to support performance-based improvement incentives?
-
How timely does the information need to be?�
-
Immediate: daily, weekly, monthly, or bi-monthly?��
-
Less immediate: quarterly, semi-annually, or annually?
-
What is the positive relationship between cost and survey volume?�
-
How many separate entities (locations) are there for �drill-down� purposes? Are decisions being made by each entity or can they be rolled up?��
-
Does the methodology fulfill the objectives within the available budget?�
What impact does respondent incentives have on the budget and what incentives are most effective in increasing response rate?
All Content � Copyright 2004-2011. Polaris Marketing Research, Inc. All Rights Reserved.
Send inquiries to newsletter@polarismr.com or call 1-888-816-8700.