september 2004

The Marketing Dialog

Join The Marketing Dialog

Polaris Marketing Research has launched a new blog: The Marketing Dialog. The Marketing Dialog is a blog discussion with respected executives, educators and opinion leaders in the field of marketing regarding how they have used marketing research to make decisions. Each month, we’ll share the thoughts and experiences of these marketing professionals and invite you to participate in the dialog with your own ideas and comments. The discussion will be short but hopefully you’ll find a real nugget or two in participating a few minutes each month.

Polaris POV

Join Polaris POV

Polaris POV (Point Of View) offers free-flowing discusssions on marketing research trends, thoughts on social media, subjective reviews of the latest gadgets or cool iPhone apps, business commentary, topical opinions and societal rants - you never know what might be the subject of the latest post on our interesting, fun and sometime controversial blog.

New Product Announcement

SurveyTrac™ is the only complete online survey package that includes detailed, personal and professional assistance. SurveyTrac provides everything you need to execute a successful research project from start to finish, quickly, affordably and worry free. Click here to check out Polaris’ newest offering.

Report Fruggers To The FTC

Since the establishment of the Do Not Call registry, there has been a predictable increase in "frugging" (fundraising under the guise of research), as opposed to "sugging" (selling under the guise of research). Both refer to the deceptive practice of using surveys to get a foot in the door when the ultimate goal is fundraising or selling.�

While sugging has been illegal since 1995, frugging was made illegal in 2003 by the Federal Trade Commission, which included a provision to the Telemarketing Sales Rule. This rule makes it illegal to "misrepresent, either directly or by implication any material information such as the nature, purpose or mission of any entity on behalf of which charitable contribution is being requested."�

If you are contacted by any of these folks, feel free to report them to the FTC at www.ftc.com and help protect potential respondents on behalf of other�true researchers.

All Content � Copyright 2004-2011. Polaris Marketing Research, Inc. All Rights Reserved.

Send inquiries to newsletter@polarismr.com or call 1-888-816- 8700.