"Don't use the fact that you're 'just the marketing person' as an excuse for why you can't blog about your industry. You probably know more about your business than your website visitors do, which makes you qualified to blog about it. As the marketing person, you also have the talent to spin up copy faster than the more technical 'experts' can. Interview or grab lunch with some of your colleagues to find the answers you need. Don't be afraid to blog!"

- Diana Freedman