"If you have the resources to have both remarkable content and design, great. But never sacrifice on great content for the sake of design (e.g., 'I can't make my headline convey the benefit of my offer because the extra copy will wrap onto a second line' or 'I need to wait until my website redesign is live before I add blog posts'). Website visitors don't convert because of your formatting or styling. They convert because your content answered the question 'what's in it for me?'"

- Diana Freedman