march 2004
The Marketing Dialog
Join The Marketing Dialog
Polaris Marketing Research has launched a new blog: The Marketing Dialog. The Marketing Dialog is a blog discussion with respected executives, educators and opinion leaders in the field of marketing regarding how they have used marketing research to make decisions. Each month, we’ll share the thoughts and experiences of these marketing professionals and invite you to participate in the dialog with your own ideas and comments. The discussion will be short but hopefully you’ll find a real nugget or two in participating a few minutes each month.
Polaris POV
Join Polaris POV
Polaris POV (Point Of View) offers free-flowing discusssions on marketing research trends, thoughts on social media, subjective reviews of the latest gadgets or cool iPhone apps, business commentary, topical opinions and societal rants - you never know what might be the subject of the latest post on our interesting, fun and sometime controversial blog.
New Product Announcement
SurveyTrac™ is the only complete online survey package that includes detailed, personal and professional assistance. SurveyTrac provides everything you need to execute a successful research project from start to finish, quickly, affordably and worry free. Click here to check out Polaris’ newest offering.
Follow Us On:
Report Graphics Should Provide Actual Data While Narrative Interprets It
Your market research investment may unearth business critical knowledge, but its effectiveness can be limited by how it is presented to key decision makers. The most significant market research results are only useful if they readily provide management with understandable and actionable information.
In writing or editing your market research reports, remember that your graphics should provide the actual data while the narrative interprets it. For a more professional and reader-friendly presentation, make sure the language in your narrative:
emphasizes the meaning behind the numbers, by projecting the numbers into the thoughts and actions of the targeted population.
discusses the statistically significant trends in the preferences of the group being surveyed.
talks about significantly more or significantly fewer people thinking or acting in unison, instead of significantly higher percentages.
describes demographics in terms of real people and not aggregates or percentages.
tells how people thought or acted about a particular issue, instead of simply describing the question and telling the response.
All Content � Copyright 2004-2011. Polaris Marketing Research, Inc. All Rights Reserved.
Send inquiries to newsletter@polarismr.com or call 1-888-816-8700.
