Marketing Research Associations

Keeping up with the Marketing Research industry has long been a top priority at Polaris. Whether individuals use this knowledge to plan a new marketing research program or simply for networking, there are many marketing research associations that can be essential tools in a marketer�s toolkit. Polaris Marketing Research is connected with the following associations and we hope these can help you in your research endeavors as well.

Looking for a way to connect with others within the marketing community?

Marketing Research Association (MRA) gives members access to monthly newsletters and their monthly magazine. They also offer Education On-Demand, an online resource that will allow you to connect to web seminars and conference sessions.

American Marketing Association (AMA), the largest marketing association in North America, also offers resources, trainings, and professional networking. Their extensive calendar of events allows members to participate in special marketing events all over the country.

If you�re interested in using a literature subscription as a means of staying current with the latest marketing research resource:

Quirks Marketing Review is a leading magazine in the marketing research industry that promotes the use, understanding and value of marketing research to those that conduct, coordinate, and purchase research. Quirks provides advice on research techniques and gives practical examples of research in action. Some of their featured columns include case histories of successful research projects, research techniques and trends, data use, as well as helpful software reviews.

Need advice on complex Marketing Research compliance issues? Have other questions along the way and don�t know who to turn to?

Council of American Survey Research Organizations (CASRO) is a survey research industry organization that offers the CASRO Standards of Ethics for Survey Research. They also provide valuable survey research guidelines, such as how to carefully choose a representative sample.

World Association of Opinion and Marketing Research Professionals (ESOMAR) (formerly European Society for Opinion and Marketing Research) is an international organization for enabling better research into worldwide markets, consumers and societies. ESOMAR (like CASRO above) promotes the use of a code of practice that governs the way market research is conducted.

Searching for ways to improve the quality of your products and services?

The American Society for Quality (ASQ) is a great place to start. They offer technologies, concepts, tools and training in improving quality. They also provide a quarterly report that measures customer perceptions of the quality and reliability of products and services.

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