A1 | Alternative channels to services |
A2 | Always-on connectivity |
A3 | Availability of funding |
A4 | Advertising and branding |
A5 | Backward compatibility |
A6 | Competing and developing technologies |
A7 | Consumer awareness and expectations |
A8 | Consumers’ willingness to pay for mobile services |
A9 | Business alliances |
A10 | Convergence of devices |
A11 | Convergence of industries |
A12 | Corporate phone policies |
A13 | Cultural trends |
A14 | Demand for entertainment |
A15 | Development of applications and new and advanced services |
A16 | Divergence of devices |
A17 | Enabling technical drivers |
A18 | Entrepreneurialism (primarily, application development) |
A19 | Entry barriers |
A20 | European regulation policy |
A21 | Everyone: availability of services |
A22 | Everywhere: Reach of services |
A23 | Health and environmental issues |
A24 | Implementation of location based services |
A25 | Increasing mobility |
A26 | Industry standardization |
A27 | Infrastructure sharing |
A28 | Internet usage |
A29 | Market competition |
A30 | Mobile applications integrated into corporate information systems |
A31 | Network and device interconnectivity |
A32 | Network coverage |
A33 | Personalisation of services, devices and interfaces |
A34 | Pricing |
A35 | Privacy and data protection |
A36 | Profit sharing model between operators and wireless service providers |
A37 | Purchasing power |
A38 | Guarantees for quality and speed of mobile services |
A39 | Roaming of services |
A40 | Shortage of devices |
A41 | Trialability |
A42 | Usability of services and devices |
A43 | Volatility in the hi-tech equity markets |
A44 | Shortening development cycles |